Category: Product Management

Data-driven product management has swiftly become a cornerstone of modern digital strategies. By analysing user interactions and market trends, product teams can make evidence-based decisions that truly address customer needs, rather than relying on guesswork. This insight-driven approach paves the way for rapid iteration, stronger alignment with user expectations, and more impactful product outcomes. If…

Introduction In 2023, Product-Led Growth (PLG) took centre stage in digital product management. As traditional marketing tactics took a back seat, more companies leaned into PLG, letting their products do the heavy lifting for customer acquisition, activation, and retention. Now, with 2024 ahead of us, the momentum behind PLG shows no signs of slowing. This…